Success in the world’s most complex market means connecting innovation to mission, and speaking directly to the priorities shaping tomorrow’s defense strategy.
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The Trump administration’s reset puts military readiness, great-power deterrence, and supply-chain strength center stage. Rising geopolitical tensions and a sweeping executive order on defense acquisition mean the DoD is on the hunt for speed, innovation, and trusted partners. But winning contracts requires a robust B2G marketing strategy that drives early engagement, buyer intelligence, credible visibility, and mission-aligned messaging.
What You'll Learn
Position to the Mission and the Moment
Capitalize on New Procurement Paths
Shape Opportunities Before They’re Public
Build Trust and Maintain Visibility
Lead the defense market with confidence.
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