GovExec's Campaign Codebreaker

Cracking the LinkedIn Code

Your B2G marketing guide to the LinkedIn algorithm – and how to make every post count.

Nearly half of all government officials spend 15+ minutes a day scrolling social feeds, and 28% view LinkedIn as their most trusted social media source for work-related content.

So, how do you stand out? Start by mastering the algorithm that decides which posts go viral and which get buried.

What You'll Get

Algorithm anatomy

The critical first hour 

Best-practice checklist

Engagement rate cheat sheet 

Ready to crack the code?

Download your free infographic now!