Learn more about getting your Engaging the Buyer in 2026 Reports
How to Engage with Buyers in 2026
- Where are your government buyers going for news and information in this year of constant
change? - Who do they trust to deliver that information?
- What kind of information is most helpful at different stages of the procurement cycle?
- How are procurements changing?
The Buyer Engagement reports answer those questions and more.
Drawing on 2025 data from GovExec Intelligence Buyer’s Journey study and Annual Media Engagement study, these reports take a deep dive into how the public sector is making buying decisions right now.
With one report focused on Federal, Defense, and Stage and Local behaviors and the other on the Defense market only, these reports provide a comprehensive look at what could impact your marketing and business development efforts in the coming year.
Topics include:
- The IT Buyer Journey
- The Procurement Process
- Engaging Buyers Through Online News & Social Media
- Expanding Engagement Channels
- Using AI for Search and Discovery
- Strategic Implications for 2026
These critical insights will help shape your plans for 2026.
Reach out today to find out how to get your copies.
How to Engage with Buyers in 2026
Learn more about getting your Engaging the Buyer in 2026 Reports
- Where are your government buyers going for news and information in this year of constant
change? - Who do they trust to deliver that information?
- What kind of information is most helpful at different stages of the procurement cycle?
- How are procurements changing?
The Buyer Engagement reports answer those questions and more.
Drawing on 2025 data from GovExec Intelligence Buyer’s Journey study and Annual Media Engagement study, these reports take a deep dive into how the public sector is making buying decisions right now.
With one report focused on Federal, Defense, and Stage and Local behaviors and the other on the Defense market only, these reports provide a comprehensive look at what could impact your marketing and business development efforts in the coming year.
Topics include:
- The IT Buyer Journey
- The Procurement Process
- Engaging Buyers Through Online News & Social Media
- Expanding Engagement Channels
- Using AI for Search and Discovery
- Strategic Implications for 2026
These critical insights will help shape your plans for 2026.
Reach out today to find out how to get your copies.